Quite often, you come to a company’s website, read their brochure or just cross by their offices and your heart fills with warmth. Yes, something that has a goal to make profit, can actually make you feel warm, at least chuckle or even smile. Is that the marketing department’s job in the company is a whole new debate.

This video had that effect to me, today:

I have closely observed some of the developments in this segment, and there have been lots of integrations and process innovations in online payment in the previous years. What strikes me the most, in this market, is that new ideas constantly arrive, they involve new payment technologies, they integrate, make our lives easier, and yet there is so much more to be done.

Moreover, one of the market leaders, Paypal, has sat down and created an extreme of an future service set.

Will this happen with their API release? NO!
Will this happen in near future? NO!

But hopefully visions like this will inspire people to do cool things!

One minute of brand reinforcement for the clients, one minute leadership vision for the employees, and most importantly, one minute inspiration for the market!